To hire me costs less than hiring an agency or a full-time employee. How is that possible? 

Quite simply, agencies have a lot of bills to pay. There are high salaries to consider, generous bonuses and benefits, company parties, robust advertising costs, and countless miscellaneous expenses. Therefore to maintain consistent profitability for an agency can be a perilous endeavor, unless, of course, their clients collectively foot the bill – and they do! You will always pay more to work with an agency as opposed to working directly with its most skilled consultants who went independent to operate their own consultancy. Meanwhile, I’m lean. I’m not forced to pass along any superfluous costs to you, and I won’t overcharge you to support the operational costs of a bloated organization.

Conversely, it is also quite expensive to hire a full-time employee as opposed to an agency. For example, let’s say you hire Jane Doe, who has five years of experience, to internally manage your Google Ads campaigns and to help with your SEO. Jane earns $10,000 per month, plus health insurance and other benefits. Meanwhile, despite being drastically more experienced than Jane, I have multiple sources of income (multiple business relationships), which allows me to undercut Jane’s monthly salary, then subsequently outperform her because … well, I’m good at this!

To hire an elite full-time employee requires the wheels of motion to turn for 8 to 12 weeks, and often times, much longer. You will sort through hundreds of résumés, navigate through multiple interviews, enter a period of negotiation, patiently await a future start date, then, finally, allow for the period of on-boarding to pass before productivity can actually begin.

Conversely, I can begin impacting your business today. Contact me and I can deliver tangibly helpful action items to you with 72 hours. My audits are known for their thoroughness, and I don’t charge for them, because they serve as a critically important doorway into meaningful business relationships.

Additionally, as a 1099 independent contractor, I only operate using the more ethical month-to-month payment model, as opposed to those unwieldy 6-month or 12-month contracts that are frequently deployed by agencies. This flexibility that I provide minimizes the cost, commitment, and “risk” to the employer. Agencies, and especially full-time employees, have no ability to match this level of flexibility.

Most digital agencies are plagued by an identical set of issues.

Nearly all agencies force prospective clients to sign long-term contracts, which are essential to their viability, stability, and survival. Additionally, to minimize their expenses, agencies generally farm out the vast majority of work to entry-level or under-skilled employees behind the scenes, where there tends to be exceptionally high turnover. Meanwhile, the most experienced, most articulate, and most stable senior-level employees direct their full efforts toward sales, on-boarding, and retention. The most skilled employees rarely do any “tangible” work for clients themselves, only occasionally intervening to solve the most complex issues and prevent deals from being canceled.

This is clearly a flawed model for the client – it emphasizes and lubricates the sales process, but causes frustration as the torch inevitably gets passed from one under-skilled employee to the next behind the scenes.

Your website and your business deserve better. It’s important to know who you’re working with – and to trust them. When you hire me, you will only work with me – the expert. Also, I will never ask you to sign a long-term contract. Instead, I proudly operate using the more ethical month-to-month model. I do so with confidence, knowing that I will prove my value to you every month, earn my keep, and clearly demonstrate enhanced profits.